The Key Ingredient

This partnership with Blue Cross Blue Shield of Minnesota spotlights the Foundation for Essential Needs (FFEN), a Minneapolis-based non-profit.

Client
BCBS of MN
Year
2024

Overview

Director Yasmin Yassin beautifully tells the impactful story of a family in need, highlighting FFEN's crucial role in the community.

Crew
Andrew Hatling
Executive Producer
Yasmin Yassin
Director
Kellen Witschen
Cinematographer
Eoin McGuigan
1st AC
Sam Mayhew
Grip
Matthew Sherrard
Production Assistant
Rob Prochnow
Editor
Nick Mihalevich
Sound Design
Michael Sandness
Color

Behind the Scenes

Other Work
The Key Ingredient
BCBS of MN
Why Do We Dream?
BCBS of MN
A Culture of Care
MSP Airport
Introducing: EVERSE8
Electro-Voice
In a world...
HealthPartners
Every Meal a Thread
Myriel
Mission & Core Pillars
BCBS of MN
Unpacking the Impact
Wilderness Inquiry
Recruit a Friend
HealthPartners
In-Store Fulfillment
Target
A Blueprint to Better Performance
Cenex
We Are The Light
MN Aurora FC